Day of the Long Tail

This is a clever “movie trailer” promoting Wired editor Chris Anderson’s new book The Long Tail. For those that are unfamiliar with the long tail concept, the book theorizes that the advent of the internet and all the new time- and place-shifting technologies have enabled producers to capitalize on the long tail of their inventories. Instead of needing huge hits to be profitable, they can market much larger, more diverse libraries and work further into the long tail of consumption. Basically, instead of needing to sell one million copies of one product, it is now possible to sell 100 copies of 10,000 different products without incurring a huge increase in distribution costs.