Last week Apple posted an interesting interview with Jason Fried and David Heinemeier Hansson: the minds behind 37 Signals. This is one of the companies that’s leading the charge towards distributed online applications, so it’s nice to get a feel for their philosophy and ethics.

Granted you’ll have to get through quite a bit of heavy handed Apple propaganda, but there are some good quotes in there, like “it’s not the low end of the market, it’s the smart end of the market“. Along with Google, 37 Signals is showing the world that the best solution for productivity isn’t necessarily the next iteration of Microsoft office: it’s often a lightweight webapp that fills one roll, and fills it well.